Printed beer menus
Earlier today I sat at one of my favorite bars, drinking one of my favorite beers. They have an incredible beer menu: beautiful, informative, and stocked with amazing beers…however, the beer I ordered wasn’t on the menu. What did it cost?
It was “off menu,” but not really. Today they had a hybrid menu. It was their paper menu plus the tweet announcing the limited release.
We’re releasing some @SideProjectBrew Fuzzy bottles for on-site consumption today! Available when we open at 3pm.— Side Project Cellar (@SideProjectCell) May 7, 2015
Two and a half hours after opening their doors, Side Project Cellar sold out of a couple cases of Fuzzy. No need to print a dozen new pages and reload them into the menus. It was a limited release for their die hard fans (myself included).
As we dive deeper into fluidly, we keep asking ourselves about the future of paper menus. Yes, they can be beautiful. Yes, they can be informative. But they can’t responsibly have the responsiveness of digital. They can’t lead customers down rivers of information or network with the community to help uninformed customers find beers they suspected weren’t available. Most importantly, they can’t do all that, and more, with the click of a button. Will these benefits outweigh the branding and convenience of paper menus?